This is the golden age of travel – and we are national champions

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Campbelltown residents are world class jet setters, according to a new report by Flight Centre.
Travellers: Campbelltown residents are world class jet setters, according to a new report by Flight Centre.

A new report that says we are living in the golden age of travel also reveals that Campbelltown residents are national champion jet setters.

But it gets better than that for the South West Sydney region, with Liverpool residents not too far behind their fellow travellers in Campbelltown.

The Turner Report, produced by travel agency Flight Centre, offers an in-depth look into the travel patterns of Australians during 2016.

Based on the company’s extensive transaction database, the report breaks down Australia into postcode based geographies to describe who is travelling, patterns and preferences on a region by region basis.

In probably the report’s most important category, Australia’s Most Well-Travelled Suburbs, Campbelltown is listed in second place after North Sydney.

Most travelled data was found through analysing the number of passengers booked onto trips per postcode in 2016.

Liverpool was placed sixth in Australia, making the South West Sydney region the most well travelled in the entire country.

In another major category – Australia’s Biggest Spenders On Travel – Campbelltown and Liverpool were in fifth and 10 place respectively, another incredible statistic for areas often portrayed by the metropolitan newspapers as hubs of poverty, obesity, gambling and smoking.

Indeed a report on this story published in one Sydney newspaper’s travel section was notable for having avoided any mention of Campbelltown or Liverpool whatsoever

The two South West Sydney areas also did well in another measure – Highest Value Postcodes – coming in fifth (Campbelltown) and 10th (Liverpool).

Highest Value Postcodes data was found through analysing the total transaction value (TTV) of each postcode in 2016, and finding the postcodes which had the highest annual TTV.

The Turner Report, which will now be updated annually, feeds into a dedicated website online at trends.flightcentre.com.au where users can simply enter a postcode and receive traveller data based on a range of psychographic profiles.

Flight Centre CEO Graham Turner, who presented the inaugural report at a function in the Flight Centre boardroom last week, said the figures showed Australians are on the move more than ever before, adding “we firmly believe this is the Golden Age of Travel.’’

The report reveals the average Australian traveller – and Flight Centre customer – is a 47 year old male who travels for 15 days, plans his trips 56 days in advance and tends to visit a Flight Centre store to enquire in person.

The biggest spenders are in the 50-54 year age group.

The Flight Centre report
The Flight Centre report will probably surprise some people who don’t know Campbelltown or Liverpool very well.

 

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