Wests Tigers have launched the Wests Tigers Women’s Initiative (WTWI), a new, long term project for the club.
Central to the WTWI is a targeted approach to ensure that women feel welcomed, safe, valued and respected in the Wests Tigers family.
The WTWI will also focus on broadening the fan and supporter base of Wests Tigers, providing fan experiences that open up the game of Rugby League to many more women, as well as opening new opportunities for corporate partners to get involved in Wests Tigers.
Corporate partners, key stakeholders, players, media and staff attended the launch earlier this week.
Wests Tigers CEO Grant Mayer, board chair Marina Go and director Rosemary Sinclair provided details of the club’s vision for WTWI, with NRL Head of Community Adam Check providing an overview of the game’s position and direction over the coming years.
Ms Go told the audience that the development of the Wests Tigers Women’s Initiative was a key priority for the club in the future.
“Wests Tigers is a club with a proud heritage and an incredibly exciting future,” Ms Go said.
“As a truly united organisation with shared goals both on and off the field, we have begun the process of focusing the organisation around a clear set of strategic imperatives.
“This includes a targeted approach to ensuring women feel welcomed, safe, valued and respected in our Wests Tigers family,” she said.
From grass roots to the board room, and everything in between, women play a key role in the success of Wests Tigers and we look forward to celebrating that involvement for many years to come.”
Club director Rosemary Sinclair has been heavily involved in the development of the Wests Tigers Women’s Initiative.
[social_quote duplicate=”no” align=”default”]“As with a number of strategies at Wests Tigers we are at the beginning of a sustained, strategic approach making women feel that they are respected and valued members of the Wests Tigers community,” Ms Sinclair said.[/social_quote]
“We’re committed to creating opportunities to make women welcome in the fun, the ups and the downs, of our game and continuing to recognise the important role and contribution women make to Rugby League.”
The Wests Tigers Women’s Initiative will focus on selected areas to begin with, with the club growing it over time.
Initially the club is developing game day experiences designed for women, beginning with the Ladies Night Out at ANZ Stadium for Wests Tigers’ Round 14 clash with the Rabbitohs this Friday night (June 12).
The Ladies Night Out will add a touch of style to a night at the football, with a number of first time attendees joining the club for the event.
Wests Tigers also recently surveyed a wide group of female supporters to find out exactly what they want from the club’s merchandise range.
The resulting product will be released in the near future.
Other elements of the Wests Tigers Women’s Initiative include membership packages specifically designed for women and expanded community and communications strategies.
