Multicultural focus wins plaudits for Camden

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Light up the Libraries for Harmony Day
Light up the Libraries for Harmony Day helped Camden Council win a highly commended award.

Camden Council took out the highly commended award when the best and brightest multicultural marketing and communications campaigns were honoured in the annual Australian Multicultural Marketing Awards (AMMAs).

The awards recognise above the line marketing campaigns from leading organisations targeted at multicultural communities.

Camden Council received a highly commended award in the communities award category for creative and innovative work to promote Light up the Libraries for Harmony Day and Multicultural March event.

Mayor of Camden, Councillor Lara Symkowiak commended the delivery by council staff of two successful community initiatives.

“It’s wonderful to see works to deliver and promote both Harmony Day and Multicultural March recognised at these prestigious annual awards,’’ the mayor said.

“Council is dedicated to delivering a range of community events and initiatives each year to engage with local culturally diverse communities.

“Council’s marketing campaign to promote both initiatives featured tailored community engagement activities including displays, posters and communications throughout mainstream and social media.

“Council’s ongoing community initiatives provide an opportunity to put a spotlight on our local area.

“They focus on our rich history while welcoming our newest residents and celebrate the diversity and social cohesion of our growing area,” Cr Symkowiak said.

The 2016 AMMAs received entries from a range of blue chip organisations including SBS, Telstra and Western Sydney University, just to name a few.

The awards engaged a specialist judging panel of leading experts in the PR, communications and marking industry.

For more information about the award and the AMMAs click here.

 

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