Community leaders say extending the popular Love the Dilly campaign will be a game changer for Wollondilly Shire.
Love the Dilly will be extended thanks to a $600,000 grant from the state and federal government funded bushfire local recovery fund.
A range of promotional activities aimed at increasing awareness of Wollondilly and growing visitor numbers, including leveraging Destination NSW’s Love NSW campaign will be part of the extension program.
Building on the Love the Dilly shop, visit and love local campaign which launched in 2020, the new campaign will promote Wollondilly in regional and metropolitan areas, including magazine, radio and digital advertising, creation of merchandise, video, billboards and website content enhancements.
It will present Wollondilly for what it is: a place of extraordinary natural beauty and vibrant heritage towns, and one that is emerging as a desirable destination due to its close proximity to Sydney.
“The secret’s out! Wollondilly is a hidden gem on Sydney’s outskirts which features a variety of natural bushland and open spaces to explore, as well as many unique attractions in its towns and villages,” says mayor Robert Khan.
“The majority of Wollondilly businesses are locally and family owned and rely on visitation from outside the region to remain viable.
“The Love the Dilly campaign will help bring more visitors to this beautiful area and provide a boost to our local economy.”
Member for Hume Angus Taylor says the campaign is a great way to empower Wollondilly’s vulnerable business community and help them cope with the economic stress caused by the recent bushfires as well as floods and Covid-19.
“The project could be a game changer for the region due to its potential to have impact on investment and expenditure as visitation increases,” he said.
State Member for Wollondilly Nathaniel Smith says Love the Dilly will lead to increased spending, encourage employment growth and provide the local economy with a well-deserved boost.