Camden’s lockdown feel-good campaign award honour

A campaign with positive messages designed to help Camden locals get through the 2021 lockdown was a big hit.

The We’re Stronger Together campaign broke the Guinness World Record for the largest online quiz, had 738,000 hits on social media and prompted the publication of 18 stories in mainstream media.

Now it has also been highly commended at the NSW local government awards.

We’re Stronger Together won recognition in the RH Dougherty excellence in communication category.

The campaign was centred around outdoor activation and included a range of positive messages installed on light pole banners and bus shelters as well as floor stickers in parks and playgrounds across the Camden area during the lockdown.

Mayor of Camden, Cr Therese Fedeli said the feel-good campaign gave residents a sense of optimism during a difficult period last year.

“The We’re Stronger Together campaign was the perfect way to remind the community that there was light at the end of the tunnel while we were under stay-at-home orders for a few months last year,” Cr Fedeli said.

“The most heart-warming results though were seen via comments on social media and in emails and conversations with residents.

“The RH Dougherty awards are the highest level of recognition for local government across the state.

“I’m very proud of the work we do across the whole of council to help improve the lives of our residents, and I congratulate the team on this project.”