As a brand and marketing specialist, Kirsti Reynolds understands the importance of planning for the future.
Her transformation from a sole marketing consultant to the co-founder and marketing director of a successful boutique marketing agency in just four years has been a testament to her ability to develop strategies to expand her business.
Ms Reynolds will discuss the importance of understanding your market through sound research of not just your industry but also your target audience when she speaks at the Ingleburn chamber this Wednesday, March 23.
Her presentation is part of the Ingleburn chamber’s Small Business Month initiatives aimed at helping their members grow their business. Ms Reynolds will also focus on the importance of assessing where you have been, where you are at, and where you want your business to be.
She will also look at why your personal brand is just as important as your business brand and embracing technology. Ms Reynolds’ boutique marketing agency, RubyOnyx Marketing & Creative specializes in the curation of brands via brand design and development, social media strategy and other services. Ms Reynolds is a two-time finalist in the Wollondilly business awards and the winner of the 2021 Wollondilly Women in Excellence Awards best Wollondilly business. She has been on the executive leadership team of the Wollondilly Women in Business Network as their marketing officer for the past three years and is currently marketing director of The Greater Narellan business chamber.
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Also as part of small business month, Camden business owners have the opportunity to share and connect with their peers at a free pop up panel event.
It’s also on this Wednesday, March 23 at Narellan Library Forecourt.
Representatives of three local businesses, Burger Frank, Help2u and Performance-PT, will discuss how a range of adaptations and innovations have benefitted their businesses over the last two years.
Burger Frank owner and panellist Michael Sebalj said he was looking forward to sharing his business tips.
“We were lucky enough to be successful in receiving one of council’s digital adaptation and innovation grants and it helped us set up an app,” Mr Sebalj said.
“Our customers can now order online, receive exclusive offers and it has really been good as we can now push people to our app to order as well as help grow our data base.
“When I first opened the business, I used to like attending these sort of networking events to learn as much as I could so I encourage local business owners to head down.”
Mayor of Camden, Cr Therese Fedeli, said businesses came up with fantastic ideas throughout the pandemic to continue working.
“Camden local businesses have worked hard to keep a continuous revenue stream during what has been a difficult few years and it is great that they now have an opportunity to share their learnings,” Cr Fedeli said.
Entry is free but bookings are essential to secure your place at the free Pop-Up Panel: Evening Event. For more information, visit the Camden Council website.
